How We Turn GTM Chaos Into a System Your Team Owns
We follow a proven three-stage process to help B2B SaaS teams fix broken GTM operations, build systems that actually work, and ensure adoption across the entire organization. No theory. No decks. Just execution that sticks.
The Avenor Difference
We don’t create strategy decks that sit in a folder.
Avenor works as your fractional GTM partner. We diagnose what’s broken, build the system within your existing tools, and stay involved until your team can run it independently.
You get Big Four–level thinking, hands-on implementation, and real adoption at a fraction of the cost, built specifically for growing B2B SaaS teams.
The Avenor Method: A Proven 3-Stage GTM System
We don’t believe in one-off fixes or generic frameworks.
Our work follows a clear, structured three-stage method designed to eliminate GTM chaos, build systems your team can run, and support you as you scale.
Every stage has a clear purpose, outcome, and decision point, so you always stay in control.
Stage 1 – Diagnose
Identify what’s broken and where revenue is leaking.
We analyze your go-to-market motion end-to-end to uncover bottlenecks, misalignment, and execution gaps. You leave with a clear diagnosis and a prioritized roadmap for action.
Stage 2 – Build
Design and implement a GTM system your team actually uses.
We turn the roadmap into real workflows, dashboards, and playbooks inside your existing tools, then train your team so the system runs without constant founder involvement.
Stage 3 – Co-Pilot
Ensure adoption, optimization, and scale over time.
We stay involved as your fractional GTM partner, refining the system as your business evolves and making sure it continues to perform as you grow.
Stage 1: GTM Diagnostic & Blueprint
This is where everything starts.
Before building or fixing anything, we need a clear picture of how your GTM engine actually works and where revenue is getting lost.
This stage is a paid, hands-on diagnostic, not a consulting report.
Investment: €10,000
Timeline: 3–4 weeks
Format: Paid working engagement
We audit your entire GTM operation, from first touch to closed deal and onboarding, to identify where misalignment, manual work, and unclear ownership are slowing growth.
How it works:
- Week 1: Interviews with sales, marketing, and customer success teams.
- Week 2: Deep dive into your tools, data flows, and handoff processes.
- Week 3: Analysis and synthesis of findings.
- Week 4: Delivery of your GTM Health Report and 90-day roadmap.
GTM Health Report
• Clear diagnosis of what’s broken and why.
• Where revenue leaks happen across your funnel.
• Prioritised list of issues (what to fix first).
90-Day Implementation Roadmap
• Specific actions, not theory.
• Timelines and ownership.
• Required resources (people, tools, time).
Revenue Impact Estimates
• Based on your real data when available.
• Benchmarks when data is incomplete.
• Clear link between fixes and revenue outcomes.
- Misaligned MQL → SQL definitions between marketing and sales.
- Broken CRM stages are causing deals to disappear.
- Poor handoff between sales and onboarding.
- Manual data entry creates reporting errors and blind spots.
You decide how to move forward:
- Implement the roadmap with your internal team.
- Have us build it for you (Stage 2).
- Pause and return when the timing is right.
- The diagnostic delivers value on its own.
No pressure. No obligation.
If you’re not satisfied with the diagnostic, we’ll refund 100% of the fee, provided you’ve participated fully in the process.
We can’t diagnose what we can’t see.
Stage 2: GTM System Build & Implementation
Hands-on implementation to make your GTM system actually work. No slides, no reports, real systems your team can use.
Small Build
Best for: 10-20 employees
€30,000
Scope:
- Single CRM setup
- basic integrations
- 2-3 team members to train
- standard handoff processes
- basic dashboards
- Most Popular
Standard Build
Timeline: 45-60 days
Best for: 20-35 employees
€50,000
Scope:
- Multiple tool integrations
- 5-8 team members across departments
- cross-functional workflows
- custom dashboards
- documented playbooks
Complex Build
Timeline: 60-90 days
Best for: 35-50 employees
€75,000
Scope:
- Advanced integrations
- custom workflows
- 10+ team members
- comprehensive change management
- phased rollout
- full documentation
Payment 1: 40% upon contract signing.
Payment 2: 30% at 30-day mark (system design complete, training begins).
Payment 3: 30% at go-live + 30-day post-launch support begins.
Payments align with milestones. You pay for value delivered, not just time.
ICP and Messaging Alignment: Clear target definition, messaging framework, channel-to-stage mapping.
Lead Lifecycle and SLAs: Standardized handoffs, service level agreements, pipeline clarity.
Unified CRM and Dashboards: Real-time pipeline, automated reporting, leadership visibility.
GTM Process Playbooks: Documented workflows, team checklists, templates.
Pipeline Operating Cadence: Weekly GTM meetings, key metrics, decision framework.
Team Training and Adoption Support: Hands-on training, office hours, change management.
Stage 3: GTM Co-Pilot Retainer
Fractional GTM partner embedded in your business for ongoing optimization and strategic guidance.
Light Support
Starts after: Your Build phase completes
Hours: 10 hours
€8,000/month
Includes:
- Monthly GTM review sessions
- async Slack/email support
- light optimization work
Best for:
- Stable systems
- occasional guidance needed
- Most Popular
Strategic Partner
Starts after: Your Build phase completes
Hours: 20 hours
€12,000/month
Includes:
- Bi-weekly strategy sessions
- continuous dashboard optimization
- quarterly planning support
Best for:
- Growing teams
- evolving GTM needs
Embedded Co-Pilot
Starts after: Your Build phase completes
Hours: 30 hours
€15,000/month
Includes:
- Weekly embedded partnership
- strategic projects
- priority support
Best for:
- High-growth companies
- complex GTM
Additional hours beyond tier: €500/hour
- Ongoing Optimization: Refine processes, update dashboards, fix issues proactively.
- Strategic Guidance: GTM decisions, pipeline review, hiring guidance.
- Adoption Support: Train new hires, address resistance, keep your team using the system.
- System Evolution: Evolve your GTM as business grows, no need to rebuild from scratch.
- A fractional GTM partner who knows your business.
- Systems that don’t break as you scale.
- Faster problem-solving without hiring full-time.
- Confidence that someone is watching your GTM operations.