GTM Engineering for B2B SaaS
Turn GTM Chaos Into a System Your Team Owns
We design and implement GTM systems for B2B SaaS teams that are scaling. We diagnose what's broken, build the fix, and stick around to make sure it works.
Tools we use
The Challenges of Scaling
Does This Sound Familiar?
For SaaS founders, rapid growth often means processes break. You’re likely facing critical tasks slipping through cracks, constant context-switching and re-explaining, a team waiting for your decisions, and tools that don’t talk to each other. You built a great product, but running the business feels harder than it should.
Tasks Fall Through
Disconnected Handoffs
Marketing hands off leads. Sales has no idea what happened before
Lost Context
Sales closes a deal. CS asks "wait, what did we promise them?"
Nothing Connects
Teams are busy, but the handoffs fail
Customers Feel It
The disconnection shows up in the customer experience
Founder Bottleneck
Decision Overload
Every deal sits in limbo until you weigh in
Repetitive Explanations
You're explaining the same things to sales, marketing, and CS
Dependency Culture
You're the only one who knows where revenue actually stands
Slow Scaling
Hiring more people just creates more things for you to manage
Data Chaos
Disconnected Apps
Sales tracks deals in Salesforce, marketing lives in HubSpot
Manual Workarounds
Nobody knows the real pipeline number
Manual Workarounds
Revenue forecasting happens in a spreadsheet you update manually
Gut Feel Decisions
You're making decisions based on instinct, not actual data
Who We Help
Built for Scaling B2B SaaS Teams
We work with B2B SaaS companies (10-50 employees) that have product-market fit but are hitting GTM chaos. If your team has outgrown spreadsheets and you're ready to build a real system, you're in the right place.
01
Early-Stage
Founders ready to move from manual processes to their first real GTM system
02
Growing
Teams where sales, marketing, and CS are starting to disconnect and slow each other down
03
Scaling
Companies where the founder is the bottleneck and hiring more people just adds complexity
How It Works
Your Path from Chaos to Clarity
We follow a proven three-stage process. Diagnose what's broken, build the fix, and stick around to make sure your team actually uses it.
01
GTM Diagnostic & Blueprint
We audit your sales, marketing, and CS processes to find where revenue gets lost. You get a clear roadmap of what to fix first.
02
System Build & Implementation
We design and implement your GTM system. Real dashboards, real processes, real training. Not just slides.
03
Ongoing Co-Pilot Support
We stay on as your fractional GTM partner. Making sure adoption sticks and your system evolves as you grow.
Why Choose Avenor
Why Founders Choose Us Over Big Consulting Firms
We're not here to write strategy decks. We design, build, and stick around until your GTM system actually works.
Clarity Before Tools
We fix your go-to-market strategy before recommending any software. Most problems aren't tool problems.
We Work With What You Have
We optimize your existing tools before recommending new ones. Most teams already have what they need.
Co-Pilot, Not Consultant
We don't disappear after delivery. We embed with your team as a fractional partner to make sure adoption happens.
Outcomes / Results
What You Gain with a Clear GTM System
When your GTM runs on a clear system, your entire team works with more focus and confidence. Here's what becomes possible once the chaos is replaced with clarity.
More Founder Time
Regain 10+ hours per week by eliminating GTM firefighting, repeated explanations, and constant deal tracking. So you can focus on strategy, not operations.
Confident Delegation
With clear processes and ownership, your team executes independently. Decisions move faster, and you're no longer the bottleneck.
Faster Team Onboarding
New hires ramp up in weeks instead of months with documented GTM playbooks that give them clarity from day one.
Data-Driven Decision Making
With visibility into pipeline and conversion metrics, you make informed decisions based on real data, not assumptions.
Ready to Build Your GTM Foundation?
It all starts with understanding your unique bottlenecks. Book your GTM Diagnostic to get a clear, actionable blueprint.
FAQS
We help B2B SaaS teams fix GTM bottlenecks and build scalable systems. We diagnose where revenue gets lost, design the fix, and stay on as a fractional GTM partner to make sure your team actually uses it.
Founders of B2B SaaS companies with 10-50 employees who are experiencing GTM chaos. If sales, marketing, and CS are disconnected, you're the bottleneck for every decision, and scaling feels exhausting, we're built for you.
It's a paid working session where we audit your GTM processes to find where revenue gets lost. You get a clear report with prioritized fixes and a 90-day roadmap. No obligation to continue after.
Yes. We optimize your current tools (HubSpot, Salesforce, Pipedrive, etc.) and only recommend changes when absolutely necessary. Most teams already have what they need.
Diagnostic takes 3-4 weeks. System build takes 30-90 days depending on complexity. Then you decide if you want ongoing co-pilot support or manage it yourself.
We don't just give advice and leave. We design, build, and embed with your team as a fractional partner to ensure adoption. You get implementation, not just strategy slides.